Think Dirty- Interesting Name, Great App

I follow Amanda (@organicbunny), an organic beauty blogger, on Instagram. Today in one of her posts, she mentioned the app Think Dirty (click here to download for FREE), which is described in the App store as “the easiest way to learn about the potentially toxic ingredients in your cosmetics and personal care products. It’s an independent source that allows you to compare products as you shop. Just scan the product barcode and Think Dirty will give you easy-to-understand info on the product, track dirty ingredients and shop for cleaner options”.

Normally, I try to buy products with natural, recognizable ingredients whenever possible, but it can certainly be easy to purchase beauty products (not just makeup- body wash, shampoo, lotions, etc.) after seeing an ad on TV for them and thinking that their ingredients must be super safe and healthy if they really have all of the promised benefits! Even the natural ingredients on labels are usually surrounded by other ingredients that I just assume are okay for me because when I’m shopping and need a beauty product, I don’t necessarily have the time or money to research the top quality ingredients. This app looked promising, so I downloaded it as a way to know and understand more about the products I own and so I can become a more informed shopper in the future.

Screen Shot 2015-02-08 at 5.58.59 PM

When I made a free account to go along with the app and subscribed to e-mails, I received an informative (and scary) e-mail from Think Dirty. Here are some of the highlights.

Only 10 Chemicals are banned in US.

Canada has banned just over 600 and The European Union Health Commission has banned over 1,300 chemicals.

There is lax government regulations when it comes to cosmetics

There’s no pre-market approval requirement for cosmetics to be on sale in US and Canadian markets.

Laws do not regulate the use of words like “Natural” and “Organic” on cosmetics and personal care products.

Manufacturers are not required to disclose specific fragrance ingredients on the product label. Instead, the generic term parfum is listed, representing a mixture of potentially dozens of chemicals.

Luckily, this app can help break consumers out of their rut of buying available products that look neat. Here are some of the features I already love:

  • Barcode scanner- it’s so easy to scan products! Once you’ve scanned them, the app comes up with a “Dirty Meter,” a rating of the product, with 1 being the cleanest and 10 being the dirtiest. The explanation of the score for that product is provided and easy to access, and is based on ingredients and health impacts, including carcinogenicity, developmental and reproductive toxicity, and allergies and immunotoxicities.
  • If a product isn’t listed, you can quickly add it to the database by typing in some simple information, and soon it will be rated on the app. You will also receive a notification when it is rated.
  • Once you’ve scanned a product, you can add it to customized lists or to “My Bathroom Shelf”. This way, you can keep track of products you currently have.
  • The home page of the app displays the overall rating of the products you’ve added to your Bathroom Shelf list. This is a fantastic feature because you can go back and remove products from your shelf as you replace them with less dirty products.

Once you’ve gotten acquainted with the products you currently have (and find out you’re probably not too happy with their ingredients and ratings- at least that’s what happened in my case!), you can  go back to each product and go to the tab labeled “You May Also <3”. This has similar products listed that have cleaner ratings than the product you currently have (example from my bathroom shelf below). You can make shopping lists from these product suggestions, or buy them from Amazon through the app.


I’m looking forward to replacing as many of the “dirty” products that I currently own with cleaner products, so my bathroom shelf can eventually achieve a green number/status! I know this process will take a little bit of time and I don’t want to waste everything I have now, but this app makes it so much easier to compare ingredients, prices, and overall just reduces the hassle of shopping for beauty products that will be kind to your body. Think of the time you spend scanning these products and using this app as an investment in your long-term health. The Think Dirty app is better than any game- and hey, seeing your score go from red to green is kind of like getting points in a game, right? Except infinitely better for you 😛

Best wishes ❤



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